e-PRO Certification

30 Nov

NAR Certification - e-PRO Certification Core Course - 8CE - LIVE STREAM

NAR Certification - e-PRO Certification Core Course - 8CE - LIVE STREAM

Tuesday, November 30, 2021

Zoom Live-Stream

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e-PRO® is a two day class: November 30-December 1, 2021. Attendance both days is required to receive credit for the course.The first part of this two-day program provides high-level digital marketing theory, with practical suggestions for its consistent implementation. You will examine the modern consumer and discover how to capture and convert these prospects into clients. You will dive into an overall online marketing strategy that includes how to use content to engage consumers.Using the concept of the Hub and Spokes online marketing model, you will learn how to optimize your primary web-based presence (your hub) and align your other online marketing activities (your spokes) to connect with modern consumers and convert them into clients.You will also discover where to focus your efforts in social media and how to develop a consistent and sustainable content creation strategy. This course provides a thorough overview of social networks like Facebook, Twitter, and LinkedIn as well as image-focused social networks like Instagram and Pinterest. Intellectual property rules will also be covered, and online advertising and paid marketing will be touched upon.In addition to using technology to market your business, market your listings and connect with clients, technology is used throughout the buying and selling process. When home buyers and sellers do business with real estate professionals, they trust that the information they share will be kept confidential – so it is up to you to protect your clients’ data and protect it from data breaches.In the second half of the course you will learn about the importance of data privacy and security as well as how to develop data privacy policies and procedures and fulfill legal responsibilities created by a data breach.Florida licensees will earn 8 hours of Specialty CE Credit upon successful course completion. All REALTOR® attendees will receive credit towards NAR's e-PRO® Certification.This two day course meets the core education requirements to earn the e-PRO® Certification. There are additional requirements and fees associated with earning and retaining the certification. For more information about the benefits and requirements, please click here.

Zoom Live-Stream
Zoom Live-Stream

Brian Woods
Brian Woods is a seasoned real estate broker, investor, property manager, community association manager, real estate instructor and speaker. He owns and operates multiple real estate brokerages, a community association management firm and a real estate school. In 2013, Brian was awarded the Mid-Size Broker of the Year Award from the REALTORS Association of the Palm Beaches.  He is passionate about international real estate, working with foreign nationals, and investors and believes that education is the key to everything. Brian is a NAR Certified International Properties Specialist (CIPS) instructor and has been featured in the NAR Global Perspectives publication.